{"id":3429,"date":"2021-08-03T16:10:33","date_gmt":"2021-08-03T21:10:33","guid":{"rendered":"https:\/\/m22.mx\/salesforce\/?p=3429"},"modified":"2023-06-26T21:49:50","modified_gmt":"2023-06-27T03:49:50","slug":"por-que-falla-tanto-la-implementacion-de-un-software-de-crm","status":"publish","type":"post","link":"https:\/\/m22.tech\/crm\/2021\/08\/03\/por-que-falla-tanto-la-implementacion-de-un-software-de-crm\/","title":{"rendered":"\u00bfPor qu\u00e9 falla tanto la implementaci\u00f3n de un software de CRM?"},"content":{"rendered":"\t\t
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Todos queremos tener una soluci\u00f3n que nos ayude y facilite con la toma de decisiones hacia nuestros clientes, ya que los beneficios que ofrece son atractivos: todos los datos de nuestros clientes en un mismo lugar, seguimiento de ventas y ventas, mejor colaboraci\u00f3n entre \u00e1reas, administraci\u00f3n de tareas internas para dar seguimiento puntual al cliente, mayor productividad interna, entre otros.<\/p>\n\n

Sin embargo, muchas veces recurrimos a las personas menos indicadas para realizar la implementaci\u00f3n, o incluso, lo hacemos nosotros mismos, ya sea por falta de presupuesto o falta de tiempo. Esto dentro de poco tiempo resultar\u00e1 en un gasto mucho mayor, exceso de tiempo invertido en el proyecto y resultados no favorables.<\/p>\n\n

Para asegurar el \u00e9xito de tu implementaci\u00f3n y disfrutar de los beneficios antes mencionados, es sumamente importante dejar la implementaci\u00f3n en manos de los profesionales, quienes te guiar\u00e1n en todo momento y se encargar\u00e1n de que el proceso de adopci\u00f3n y uso de la herramienta sea sencillo y claro para toda la organizaci\u00f3n. De no ser as\u00ed, algunas de las siguientes fallas se pueden presentar en el camino:<\/p>\n\n

1. Falta de pruebas de conexi\u00f3n intersistemas<\/strong><\/h3>\n\n

La falta de an\u00e1lisis de requerimientos de los sistemas a conectar puede ser un gran problema al momento de poner en marcha nuestro CRM. Se debe contemplar este tiempo en la planeaci\u00f3n para poder hacer las pruebas necesarias antes del despliegue y poder salir en tiempo y forma.<\/p>\n\n

2. Falta de gesti\u00f3n del proyecto de implementaci\u00f3n<\/strong><\/h3>\n\n

La buena direcci\u00f3n de los procesos es clave para cualquier implementaci\u00f3n, especialmente de un CRM. Las personas a cargo, as\u00ed como los stakeholders, deben estar en constante comunicaci\u00f3n para dar seguimiento puntual a las actividades, as\u00ed como alinear expectativas desde un inicio para poder tener una estimaci\u00f3n correcta y no retrasar la salida del proyecto.<\/p>\n\n

3. No involucrar a los usuarios en el proceso<\/strong><\/h3>\n\n

En muchas ocasiones, y por cuesti\u00f3n de tiempo, no se toma en cuenta a los usuarios finales del sistema. Es importante que formen parte del proceso desde el inicio, ya que ser\u00e1n ellos quienes proporcionen el c\u00f3mo se hacen actualmente las actividades para mapear cu\u00e1les ser\u00e1n los cambios que tendr\u00e1n con la nueva herramienta.<\/p>\n\n

4.<\/strong> La resistencia al cambio<\/strong><\/h3>\n\n

Si las personas de la organizaci\u00f3n no reciben la informaci\u00f3n necesaria m\u00e1s los beneficios que la nueva implementaci\u00f3n les va a ofrecer, se genera resistencia ya que hay desconocimiento, inseguridad y dudas que no se resuelven. La informaci\u00f3n es poder, genera tranquilidad y las cosas se desenvuelven de mejor manera.<\/p>\n\n

5.<\/strong> Falta de capacitaci\u00f3n oportuna al personal<\/strong><\/h3>\n\n

Parte fundamental es la capacitaci\u00f3n de todos los involucrados con la informaci\u00f3n que requieran para llevar a cabo sus actividades, ya sean de \u00edndole estrat\u00e9gico u operativo: documentaci\u00f3n, tutoriales, gu\u00edas, etc.\u00a0<\/p>\n\n

De no contar con los medios necesarios y suficientes para llevar a cabo la operaci\u00f3n, la probabilidad de que la herramienta sea adoptada en su totalidad, es muy baja y eso generar\u00e1 costos elevados a lo largo del proyecto.<\/p>\n\n

6. Falta de claridad en los objetivos\u00a0<\/strong><\/h3>\n\n

La herramienta facilita much\u00edsimos procesos, y si no tenemos claros los objetivos, habr\u00e1 un mayor grado de dificultad en la operaci\u00f3n y la implementaci\u00f3n del CRM. Debemos tener siempre presente qu\u00e9 queremos lograr y c\u00f3mo lo podemos hacer, para llevar correctamente el proceso a trav\u00e9s del tiempo.<\/p>\n\n

En Tech Consulting<\/strong> somos expertos en llevarte de la mano, haciendo que tu implementaci\u00f3n sea m\u00e1s f\u00e1cil de realizar y teniendo un proceso controlado para lograr una implementaci\u00f3n exitosa.<\/p>\n\n

No dudes en ponerte en contacto con nosotros a trav\u00e9s de nuestra l\u00ednea directa en WhatsApp<\/strong><\/a>, por correo electr\u00f3nico<\/strong><\/a> o llenando el formulario de contacto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Todos queremos tener una soluci\u00f3n que nos ayude y facilite con la toma de decisiones hacia nuestros clientes, ya que los beneficios que ofrece son atractivos: todos los datos de nuestros clientes en un mismo lugar, seguimiento de ventas y ventas, mejor colaboraci\u00f3n entre \u00e1reas, administraci\u00f3n de tareas internas para dar seguimiento puntual al cliente, […]<\/p>\n","protected":false},"author":1,"featured_media":3430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crms"],"yoast_head":"\n\u00bfPor qu\u00e9 falla tanto la implementaci\u00f3n de un software de CRM? 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