{"id":3561,"date":"2021-10-18T10:51:30","date_gmt":"2021-10-18T15:51:30","guid":{"rendered":"https:\/\/m22.mx\/salesforce\/?p=3561"},"modified":"2023-06-26T21:53:01","modified_gmt":"2023-06-27T03:53:01","slug":"diferencias-entre-crm-y-erp-para-que-se-usan","status":"publish","type":"post","link":"https:\/\/m22.tech\/crm\/2021\/10\/18\/diferencias-entre-crm-y-erp-para-que-se-usan\/","title":{"rendered":"Diferencias entre CRM y ERP, \u00bfpara qu\u00e9 se usan?"},"content":{"rendered":"\t\t
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Todos queremos tener un mejor control interno de nuestros procesos y mejorar la relaci\u00f3n con nuestros clientes, pero: \u00bfpor d\u00f3nde comenzamos?<\/p>\n\n

Si bien podemos contar con \u201ctoda la informaci\u00f3n\u201d como bases de datos, informaci\u00f3n importante sobre nuestro proceso de venta y de clientes, reportes, estad\u00edsticas etc., sin embargo, es usual que no\u00a0 tengamos todo en el mismo sitio y se quede almacenada en una nube, en correos electr\u00f3nicos e incluso, en conversaciones de WhatsApp.<\/p>\n\n

Pero, \u00bfadivina qu\u00e9? S\u00ed es posible concentrar toda la informaci\u00f3n y existen algunos sistemas para ello, principalmente los CRMs y ERPs. De acuerdo a tu objetivo debes escoger el que m\u00e1s te convenga y por ello, en M22 Tech Consulting queremos orientarte y hacerte saber las diferencias entre estos 2 sistemas:<\/p>\n\n

CRM (Customer Relationship Management)<\/strong><\/h3>\n\n

1.- El CRM se centra m\u00e1s en la gesti\u00f3n del marketing, ventas y en las relaciones con el cliente y se le conoce tambi\u00e9n como un sistema \u201cfront office\u201d.<\/p>\n\n

2.- El CRM tambi\u00e9n integra operaciones relacionadas con la empresa, como la programaci\u00f3n de tareas o reuniones, convirti\u00e9ndolo en un sistema muy completo y un buen ejemplo es Salesforce, ya que te ayuda a obtener estad\u00edsticas en tiempo real de operaciones internas junto con oportunidades de venta.<\/p>\n\n

3.- Est\u00e1 orientado a controlar el proceso comercial y relaci\u00f3n con cliente, descubriendo oportunidades de negocio y permitiendo comprender c\u00f3mo se relaciona la empresa con sus prospectos y clientes.<\/p>\n\n

4.- \u200b\u200bUn CRM est\u00e1 pensado para empresas de cualquier tama\u00f1o: desde peque\u00f1as con pocos clientes a grandes compa\u00f1\u00edas con un importante volumen de trabajo comercial.<\/p>\n\n

ERP (Enterprise Resource Planning)<\/strong><\/h3>\n\n

1.- Se centra en la planificaci\u00f3n interna de la organizaci\u00f3n, por lo que no tiene interacci\u00f3n con los clientes. Es por ello que se le denomina \u201cback office\u201d.<\/p>\n\n

2.- Los ERP ofrecen un medio para centralizar y administrar la informaci\u00f3n y los procesos de los diferentes departamentos de una empresa.\u00a0<\/p>\n\n

3.- Entre las tareas controladas a trav\u00e9s de un ERP est\u00e1n el inventario de productos, contabilidad y finanzas, eficiencia de los procesos internos, gesti\u00f3n de n\u00f3minas, control de venta.<\/p>\n\n

Sin duda, ambas herramientas son de gran ayuda, sin embargo, si quieres mejorar tus procesos de venta y marketing, te podemos ayudar con la implementaci\u00f3n del CRM n\u00famero 1 a nivel mundial, Salesforce. Te podr\u00e1s enfocar tanto a procesos internos como externos, sin preocupaciones, teniendo tus \u00e1reas de oportunidad cubiertas.<\/p>\n\n

En M22 Tech Consulting queremos ser tu soporte y gu\u00eda, visita nuestro sitio web para ver m\u00e1s detalles y si tienes dudas o necesitas alguna demo espec\u00edfica para tu empresa, escr\u00edbenos por WhatsApp<\/a> o a trav\u00e9s de email<\/a>, juntos llegaremos m\u00e1s lejos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Todos queremos tener un mejor control interno de nuestros procesos y mejorar la relaci\u00f3n con nuestros clientes, pero: \u00bfpor d\u00f3nde comenzamos? Si bien podemos contar con \u201ctoda la informaci\u00f3n\u201d como bases de datos, informaci\u00f3n importante sobre nuestro proceso de venta y de clientes, reportes, estad\u00edsticas etc., sin embargo, es usual que no\u00a0 tengamos todo en […]<\/p>\n","protected":false},"author":1,"featured_media":3562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crms"],"yoast_head":"\nDiferencias entre CRM y ERP, \u00bfpara qu\u00e9 se usan? - CRM + M22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/m22.tech\/crm\/2021\/10\/18\/diferencias-entre-crm-y-erp-para-que-se-usan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre CRM y ERP, \u00bfpara qu\u00e9 se usan? - CRM + M22\" \/>\n<meta property=\"og:description\" content=\"Todos queremos tener un mejor control interno de nuestros procesos y mejorar la relaci\u00f3n con nuestros clientes, pero: \u00bfpor d\u00f3nde comenzamos? 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